A question and answer site allows people to post questions and receive answers back from anyone willing and knowledgeable enough to reply. Most Q&A sites allow you to look up questions that have been previously answered.
Q&A sites are not appropriate places to promote products, however sharing information and answering questions can help to build an expert reputation throughout the industry. Companies can also link their website or blog to a question if it provides an appropriate answer. Q&A sites allow brands and companies to engage with consumers that have questions, thus creating relationships and trust with consumers.
Yahoo Answers was launched in June 2005. It is is a community-driven question and answer site that allows users to both submit questions to be answered and answer questions asked by other users. You can check it out at : https://ca.answers.yahoo.com/Quora was founded in June 2009.
Quora is a Q&A site where users can collaborate by editing questions and suggesting edits to other users’ answers. You need to create an account to view questions and answers, if your willing you can do so here: https://www.quora.com/
Microblogging is making short frequent posts to a microblog such as Twitter or Tumblr. The difference between blogging and microblogging is the length of the post. Twitter allows a maximum of 140 characters when writing a post including hashtags and punctuation.
Microblogs are a great way for business to quickly share short pieces of information with consumers. Microblogs can also be used to engage and participate in conversations with customers. Using microblogs can benefit your company’s search engine optimization, as well as, bring traffic to your company’s website. Microblogging is an inexpensive way to receive feed back and respond to comments about your brand or company.
Digiorno‘s twitter page is a great example of microblogging. They create fun and entertaining posts daily. They also have a link to their official webpage as part of the company’s bio. With over 105,000 followers Digiorno uses it’s twitter page to communicate to consumers and respond to questions. They also use polls to receive feedback. Check out their page at: https://twitter.com/DiGiornoPizza?lang=en
Another example is Coca-Cola on Tumblr. Coca-cola’s bio has links to the company’s Facebook, Instagram, and website. Coca-Cola uses Tumblr to interact with young consumers in ways that they enjoy, for example, the GIF to the right was recently posted on Coca-Cola’s Tumblr page. You can take a look at Coca-Cola’s Tumblr page and see the fun for yourself: http://coca-cola.tumblr.com/
What is a social network exactly? Oxford dictionary defines a social network as “a dedicated website or other application which enables users to communicate with each other by posting information, comments, messages, images, etc.”. Social networks are generally created around people, unlike virtual communities which tend to be created around interests and ideas.
More than 1.6 billion people world wide are using social media in 2017, that number is expected to grow to 2.5 billion by 2018. Consumers both young and old are now using many social networks. Marketing with social networks is a great way to build relationships with customers. Social networks like Facebook and Twitter provide simple ways for brand to interact with consumers such as commenting, replying, liking, and sharing. Using social networks for your brand or company is also a great way to boost your search engine optimization.
Netlfix‘s Facebook page is a good example of a company using social networks to communicate with consumers. Along with posting daily Netlfix uses it’s Facebook page to answer customer concerns and reply back to comments using a witty, yet helpful manner. With over 31,000,000 likes Netflix has created a strong following with a sense of community and trust through Facebook. Check it out at: https://www.facebook.com/netflixcanada/
Denny’s Tumblr page is another great example of using social networks to engage with customers. They have done a fantastic job capturing their target audience through Tumblr. They respond to all comments and questions in a funny, bizarre way that really fits in with the Tumblr atmosphere. I suggest giving it a glance at: http://blog.dennys.com/
Photo sharing can be as simple as snapping a photo with your phone and publishing it to a photo sharing site such as Instagram. Many photo sharing sites allow users to “like” and comment on photos that have been publicly published. I used my smart phone to capture the following image, then I used Instagram to edit and publish it.
Photo sharing is great for marketing. Photos are an easy way to showcase a product and influence buyers moods. Images can generate a lot of hype when published on photo sharing sites, and hype tends to lead to sales. The cost of photo sharing is very low and it can bring in high traffic volumes to your companies website.
A great example of using photos for marketing is Bold Pizzeria Kamloops. They are constantly updating their social media with pictures of menu items, staff, and promotions. Everyday they upload a new picture and it really brings in the customers (me included!).
Video sharing is one of the most popular activities online, it’s the process of uploading, publishing, and sharing video clips via the internet. Videos are commonly shared through video sharing sites such as YouTube and Vimeo, they allow people to upload and share their video clips with the public.
Why use video sharing when marketing? Video sharing has many benefits when it comes to marketing such creating stronger consumer attention and helping improve search engine optimization. When a brand creates a video it creates connections with consumers, it’s well known that people find trust easier in a face rather than through a text post.
I came across an informative video about the video marketing trends of 2016. It was filmed and published on YouTube by 90 Seconds. The video sums up the benefits of using video sharing in marketing. I suggest giving it a watch, after all it is only 90 Seconds.
Growing up there was one ad that always stuck out to me, “House Hippo” was created by Concerned Children’s Advertisers of Canada. Even though the video was created well before video sharing was popular it still is talked about by many Canadians. It maintains a good message while still being cute, which earns a 5 out of 5 in my books.
What defines an article? An article is a piece of writing that can range in length from several hundred to several thousand words. Writing an article requires a lot of research, time, and fact checking. An article differs from a blog by the length of the piece and the depth of the content. Expectations are higher for articles than blogs.
Articles can be used in marketing to promote a business, brand, author, or website, while being informative. Article writing can help to build reputations within industries, increase traffic to your website, and increase brand awareness. Depending on how it was written, marketing can be completed stealthily through an article.
A great example of self marketing in an article was completed by Ramona Sukhraj when she wrote the article “The Top 15 Marketing Articles of 2015”. Out of the 15 articles discussed, 7 were written by Ramona herself! I’ll admit it took me a while to realize what she was doing, but it definitely got me to read more of her articles. The article was easy to follow, so I suggest giving it a read: https://www.impactbnd.com/blog/top-15-marketing-articles-of-2016-so-far
Another interesting article is “Stop the Madness” By Jonathan Cohn. The article is about Schizophrenia in America and it revolves around a boy – Glenn- who suffers from Schizophrenia and the possibility of a cure. The article is beautifully written and it includes art by Glen Brown – an artist with Schizophrenia- that illustrates what the stages of psychosis feel like. It is a longer article, but it is definitely worth the read: http://highline.huffingtonpost.com/articles/en/stop-the-madness/
What is a podcast exactly? According to the oxford dictionary, a podcast is “a digital audio file made available on the Internet for downloading to a computer or mobile device.”
Podcasts have the advantage of allowing you to put a voice on a brand while simultaneously sharing information with listeners. Marketing with podcasts requires a strong commitment to creating constant content. When deciding the focus of your podcast there are three different categories you should create your content around: instructional, informative, or entertainment. It is important to figure out your podcasts target audience prior to recording your first episode. Podcasts have the added bonus of being able to bring in independent revenue through sponsorships or by offering fee-based content.
I myself am an avid podcast listener, so I decided to use this opportunity to share two of my favourite podcasts with you…
“Caustic Soda was the weekly podcast about the science, history, and pop culture of the weird, gross and disturbing hosted by Toren Atkinson, Kevin Leeson, and Joe Fulgham. It’s hard science by soft people!” -The Caustic Soda Podcast website
The Caustic Soda Podcast was a co-hosted informative podcast that created it’s revenue by recruiting paid sponsorships. The podcast held strong for six years with new content being recorded and published each week. Then men of caustic soda are great examples of how much time and effort should be put into creating a memorable podcast. Give it a listen at https://causticsodapodcast.com/
My Favorite Murder is a co-hosted podcast that discusses true crime events, with new episodes being published each week. The podcast has been producing constant content for a little over year. My Favorite Murder generates it’s revenue with paid sponsorships and running their ads in a light and comedic form. If you enjoy true crime I highly suggest giving them at listen at