What is a podcast exactly? According to the oxford dictionary, a podcast is “a digital audio file made available on the Internet for downloading to a computer or mobile device.”
Podcasts have the advantage of allowing you to put a voice on a brand while simultaneously sharing information with listeners. Marketing with podcasts requires a strong commitment to creating constant content. When deciding the focus of your podcast there are three different categories you should create your content around: instructional, informative, or entertainment. It is important to figure out your podcasts target audience prior to recording your first episode. Podcasts have the added bonus of being able to bring in independent revenue through sponsorships or by offering fee-based content.
I myself am an avid podcast listener, so I decided to use this opportunity to share two of my favourite podcasts with you…
“Caustic Soda was the weekly podcast about the science, history, and pop culture of the weird, gross and disturbing hosted by Toren Atkinson, Kevin Leeson, and Joe Fulgham. It’s hard science by soft people!” -The Caustic Soda Podcast website
The Caustic Soda Podcast was a co-hosted informative podcast that created it’s revenue by recruiting paid sponsorships. The podcast held strong for six years with new content being recorded and published each week. Then men of caustic soda are great examples of how much time and effort should be put into creating a memorable podcast. Give it a listen at https://causticsodapodcast.com/
My Favorite Murder is a co-hosted podcast that discusses true crime events, with new episodes being published each week. The podcast has been producing constant content for a little over year. My Favorite Murder generates it’s revenue with paid sponsorships and running their ads in a light and comedic form. If you enjoy true crime I highly suggest giving them at listen at