What defines an article? An article is a piece of writing that can range in length from several hundred to several thousand words. Writing an article requires a lot of research, time, and fact checking. An article differs from a blog by the length of the piece and the depth of the content. Expectations are higher for articles than blogs.
Articles can be used in marketing to promote a business, brand, author, or website, while being informative. Article writing can help to build reputations within industries, increase traffic to your website, and increase brand awareness. Depending on how it was written, marketing can be completed stealthily through an article.
A great example of self marketing in an article was completed by Ramona Sukhraj when she wrote the article “The Top 15 Marketing Articles of 2015”. Out of the 15 articles discussed, 7 were written by Ramona herself! I’ll admit it took me a while to realize what she was doing, but it definitely got me to read more of her articles. The article was easy to follow, so I suggest giving it a read: https://www.impactbnd.com/blog/top-15-marketing-articles-of-2016-so-far
Another interesting article is “Stop the Madness” By Jonathan Cohn. The article is about Schizophrenia in America and it revolves around a boy – Glenn- who suffers from Schizophrenia and the possibility of a cure. The article is beautifully written and it includes art by Glen Brown – an artist with Schizophrenia- that illustrates what the stages of psychosis feel like. It is a longer article, but it is definitely worth the read: http://highline.huffingtonpost.com/articles/en/stop-the-madness/