What is a social network exactly? Oxford dictionary defines a social network as “a dedicated website or other application which enables users to communicate with each other by posting information, comments, messages, images, etc.”. Social networks are generally created around people, unlike virtual communities which tend to be created around interests and ideas.
More than 1.6 billion people world wide are using social media in 2017, that number is expected to grow to 2.5 billion by 2018. Consumers both young and old are now using many social networks. Marketing with social networks is a great way to build relationships with customers. Social networks like Facebook and Twitter provide simple ways for brand to interact with consumers such as commenting, replying, liking, and sharing. Using social networks for your brand or company is also a great way to boost your search engine optimization.
Netlfix‘s Facebook page is a good example of a company using social networks to communicate with consumers. Along with posting daily Netlfix uses it’s Facebook page to answer customer concerns and reply back to comments using a witty, yet helpful manner. With over 31,000,000 likes Netflix has created a strong following with a sense of community and trust through Facebook. Check it out at: https://www.facebook.com/netflixcanada/
Denny’s Tumblr page is another great example of using social networks to engage with customers. They have done a fantastic job capturing their target audience through Tumblr. They respond to all comments and questions in a funny, bizarre way that really fits in with the Tumblr atmosphere. I suggest giving it a glance at: http://blog.dennys.com/